Assistant Store Manager

What the work is

Duties & Responsibilities Store Operations & Customer Experience Support Assist in overseeing daily store operations, including opening/closing procedures, grooming standards, tester hygiene, and overall floor readiness. Ensure an exceptional customer experience by guiding Beauty Advisors and Specialists on consultation techniques and product storytelling. Handle customer queries professionally while maintaining brand service standards. Support the implementation of SOPs, hygiene practices, and store discipline. Sales Performance & Commercial Delivery Support the Store Manager in achieving store KPIs, including sales targets, conversion rate, ATV (Average Transaction Value), UPT (Units per Transaction), and customer retention. Monitor product performance, stock levels, and replenishment to ensure availability of key items. Assist in executing in-store activations, promotions, consultations, and beauty events. Review daily sales reports and suggest action plans to improve performance. Team Support, Coaching & Development Support in leading and motivating a team of Beauty Advisors, Specialists, and Cashiers to ensure accountability and performance. Provide on-floor coaching, reinforce product knowledge, and deliver constructive feedback. Assist in training on new launches, beauty rituals, and service excellence. Foster a positive, collaborative, and customer-focused team culture. Inventory, Visual Merchandising & Store Standards Support inventory management, including replenishment, shrinkage control, and expiry management (FIFO/FEFO). Ensure adherence to visual merchandising standards, planograms, and overall brand presentation. Coordinate with supply chain teams to ensure timely stock availability. Maintain accuracy in documentation, cash handling, and audit readiness. Qualifications & Skills Bachelor’s degree in Business, Retail Management, or a related field (preferred). 2–4 years of experience in beauty, cosmetics, or luxury retail, with at least 1 year in a supervisory role. Strong understanding of beauty products, consultation techniques, and customer experience standards. Proven ability to support KPIs, drive team performance, and maintain operational excellence. Excellent communication, coaching, and interpersonal skills. Strong organizational skills with attention to detail and high presentation standards. Ability to thrive in a fast-paced, launch-driven retail environment. Familiarity with POS systems, inventory management, and retail reporting tools.