Senior Manager Ecommerce

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About the Role Apparel Group is seeking an experienced and results-driven Senior Manager – E-Commerce to lead and expand its online business across e-commerce platforms and digital channels in Saudi Arabia. This full-time role focuses on developing and executing the e-commerce strategy, maximizing online sales and profitability, and enhancing customer experience. Key Responsibilities Develop and execute the overall e-commerce strategy in alignment with business objectives. Drive online revenue, profitability, market share, and customer acquisition. Identify new business opportunities, digital channels, marketplaces, and growth initiatives. Manage the day-to-day performance of the company’s e-commerce website and online marketplaces, ensuring optimized product listings, pricing, promotions, inventory, content, and product visibility. Manage relationships with key marketplaces, e-commerce partners, and third-party platforms. Own e-commerce sales targets, budgets, forecasts, and profitability, developing promotional calendars and commercial initiatives. Work closely with the digital marketing team to develop and optimize performance-driven campaigns across various digital acquisition channels. Develop and monitor key e-commerce KPIs and performance dashboards, translating data and insights into actionable business recommendations. Lead, coach, and develop the e-commerce team, establishing clear KPIs and performance standards. Collaborate cross-functionally with Sales, Marketing, Finance, IT, Supply Chain, Customer Service, and Operations teams. Qualifications and Experience 5-10 years of experience in e-commerce, marketplace management, digital marketing, commercial planning, and analytics. Demonstrated experience in team leadership. Proven ability to develop and execute e-commerce strategies that drive sales and profitability. Strong analytical skills to monitor KPIs, analyze performance, and make data-driven decisions. Key Performance Indicators Performance will be measured against key indicators including e-commerce revenue and growth, gross margin and profitability, conversion rate, website/app traffic, average order value (AOV), customer acquisition cost (CAC), return on advertising spend (ROAS), customer retention and repeat purchase rate, marketplace sales and ranking, inventory availability and sell-through, and customer satisfaction. Reporting Structure This Senior Management level role reports to the Head of E-Commerce, Commercial Director, or General Manager within the E-Commerce / Digital Commerce Department. Work Environment The role is based in Saudi Arabia and is a full-time position. The successful candidate will contribute to building a high-performance and customer-focused e-commerce culture within Apparel Group.