Studio Copywriter (MENA Saudi)

Tugas kerja

About the Role Algomarketing is seeking a Studio Copywriter to join a dedicated MENA creative studio established in partnership with a client's Marketing team. This contract position is based in Saudi Arabia and focuses on producing locally relevant, performance-led creative content for Gemini, Google AI Mode, and other client products. The primary markets for this role are Saudi Arabia (KSA) and Egypt, with secondary markets including Morocco and Iraq. The Studio Copywriter will manage performance copy and ensure linguistic and cultural quality for the new MENA creative studio. Role Responsibilities The Studio Copywriter will be responsible for original content creation, transcreation, linguistic quality assurance, and utilizing AI-assisted workflows. This includes: Writing conversion-focused copy for Saudi Arabia and Egypt, including headlines, CTAs, video scripts, voiceover and supers, social captions, and display copy. Contributing local concepts and ideas to briefs in collaboration with the Creative Director and design team. Developing copy variants for testing across various formats and placements. Adapting global and regional campaign copy to be idiomatic and culturally appropriate for the market, avoiding literal translation. Reviewing and rewriting machine-translated or AI-generated drafts to native-level standards. Fitting copy to tight character limits across 9:16, 4:5, 1:1, 16:9, and banner formats while maintaining meaning and tone. Acting as the language and culture owner for Saudi Arabia and Egypt, identifying any stereotyped, generic, or off-tone content. Proofreading final assets (statics, motion supers, banners, carousels) before trafficking, including right-to-left layout checks. Building and maintaining market glossaries, tone-of-voice notes, and product terminology for Gemini and Google AI Mode. Utilizing Gemini and approved AI tools to accelerate ideation, variant writing, and first-draft adaptation, while retaining ownership of final quality. Sharing effective practices with the studio to continuously improve prompts and copy workflows. Required Qualifications and Experience Candidates should meet the following criteria: Experience: 5-10 years of copywriting experience in an agency or in-house creative team, with performance or digital work in your portfolio. Language Proficiency: Native-level Arabic with fluent command of Saudi (Gulf) Arabic and Egyptian Arabic, plus Modern Standard Arabic. Professional working English is required for taking briefs and presenting rationale to English-speaking stakeholders. Market Knowledge: Lived or working experience in both KSA and Egypt, with a current understanding of each market's culture and online behavior. Portfolio: A portfolio demonstrating both original copy and transcreation across video, social, and display formats. AI Tools: Comfortable using generative AI tools (Gemini or similar) as part of a writing workflow. Preferred: Experience writing for tech, consumer apps, or digital products is a strong advantage. Key Attributes The ideal candidate will possess the following attributes: Sharp attention to detail and a strong ear for tone and register. Confidence in giving and receiving feedback, and explaining cultural choices to non-native stakeholders. Organized and reliable under fast turnaround and high volume. Curiosity about technology and AI, and how people in the market use it daily. Work Environment This role involves working within a dedicated MENA creative studio, collaborating with a Creative Director, designers, and motion designers from the initial brief stage. The studio manages local origination, resizing, formatting, and handoff to media agencies, while brand strategy and big-idea concepts remain with the client's lead agency.