Director of Sales and Marketing

What the work is

Your day-to-day: Direct day-to-day activities, plan and assign work, and establish performance and development goals for the team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance and recognize good performance. Develop and maintain relationships with the key clients and outside contacts (example: guests, airlines, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales, and catering/banqueting services Achieve budgeted revenues and personal/team sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel’s marketing plan and business plan, and financial plans. Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales. Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed the established revenue plan. Create and develop special events and sales blitzes to showcase the hotels to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales opportunities for the hotels. Educate, train and motivate sales and marketing teams to achieve hotel revenue goals. Ensure colleagues have the information, market data, tools and equipment to successfully carry out job duties. Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate departments on solutions. Develop awareness and reputation of the hotels and the brand in the local community; may serve as the hotel’s representative for media-related inquiries. Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotels. Effectively communicate and market aspects of the hotels that are sustainable or “green” and use information to gain new business opportunities. Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity. What we need from you: Bachelor’s degree / higher education qualification / equivalent in marketing or related field Four or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team Strong leadership skills, whereas it is evident that you can effectively manage and motivate a team to perform beyond expectations Strong knowledge of local businesses and business trends required Positive attitude and good communication skills Commitment to delivering a high level of customer service