Digital Marketing Specialist

What the work is

About Al Rugaib Al Rugaib, operating as H. M. Al Rugaib & Sons Trading Co, focuses on enhancing everyday living through curated home environments. The company emphasizes accessibility, variety, and reliability in its offerings. Its primary audience includes middle- to upper-income households, young professionals establishing homes, and design-conscious consumers across Saudi Arabia and the wider GCC region. The Role Al Rugaib is seeking a Digital Marketing Specialist to join its team. This full-time role involves developing, implementing, and managing digital marketing campaigns designed to promote the company’s products and services. The specialist will be responsible for enhancing brand awareness within the digital space, driving website traffic, and acquiring leads and customers. Key Responsibilities Plan and execute digital marketing campaigns across various platforms, including Google Ads, Facebook, Instagram, and LinkedIn. Manage and optimize the company’s social media accounts to increase engagement and brand visibility. Monitor and analyze campaign performance, prepare detailed reports, and suggest improvements based on data. Conduct market research and analyze current trends to identify new digital marketing opportunities. Oversee SEO/SEM strategies to enhance organic reach and improve website ranking. Collaborate with content creators and designers to produce high-quality and engaging digital content. Manage email marketing campaigns, including newsletters and automation flows. Ensure all digital marketing activities align with the company’s overall goals and established branding guidelines. Work Type This is a full-time position. The salary for this role will be disclosed during the interview process.