Marketing Manager

What the work is

About the Role St. Regis is seeking a Marketing Manager to oversee the completion of the property's marketing plan. This full-time role involves managing e-commerce opportunities and fostering relationships with tourism bureaus and community leaders. The position requires 0-1 years of experience. Key Responsibilities Assist in region-wide coordination of promotions for rooms, food and beverage, spa, and golf. Develop leisure marketing plans to distribute rate offers, packages, and programs aimed at building occupancy. Maintain, update, and manage all property websites. Coordinate offers and information for publications and inserts related to brand loyalty reward mailings. Develop brochures and property collateral materials, and participate in all property imaging work, including signage. Utilize and interpret reports for marketing recommendations, including DMA source market reports, past guest lists, and tracking. Review and analyze website and email campaign tracking for individual property sites, corporate campaigns, and ********* reports. Ensure a consistent marketing message across all advertising and collateral efforts. Manage the marketing budget throughout the year, providing regular tracking, ROI analysis, and recommendations for funding reallocation. Ensure consistency in the property's voice across all guest touchpoints and marketing communications, adhering to corporate graphic standards. Market Analysis and Revenue Maximization Evaluate new marketing opportunities for the property. Ensure property representation on quality internet sites with business potential. Collaborate with Convention Bureaus and Chambers of Tourism. Develop a strategic marketing plan for the property, encompassing group, leisure, and local efforts. Plan and supervise all photo shoots, developing shot lists aligned with property and brand image goals. Relationship Building and Sales Support Identify and communicate with distribution channels to drive property occupancy. Provide sales channels with creative tools to assist in property sales and marketing. Act as a liaison between corporate and individual properties for program rollouts and opportunity utilization. Work with media buyers to plan and execute advertising campaigns. Assist the property in developing promotions for various campaigns, considering strategy, goals, and prerequisites. Support the property with materials, tracking, analysis, and presentations to owners. Act on behalf of the property with all vendors, balancing quality and price, requesting estimates, and approving materials. Administrative and Compliance Maintain detailed files and records for all property marketing materials, including photo usage rights and vendor contracts. Ensure adherence to all corporate marketing guidelines. Approve all invoicing through the MarrCom office. Qualifications 0-1 years of experience in a relevant marketing role.