Director of Marketing & Digital

What the work is

About the Role flyadeal is seeking a Director of Marketing & Digital to lead the growth of the company's brand, revenue, and customer loyalty. This full-time position involves overseeing marketing, advertising, digital channels, ancillary services, loyalty programs, public relations, and corporate communications. Key Responsibilities Set brand strategy and ensure consistent positioning, identity, and messaging across all platforms. Drive awareness and bookings through traditional and digital marketing campaigns, media placements, social content, strategic partnerships, and route launch initiatives. Collaborate with technology teams to enhance UI/UX, customer experience, conversion rates, and direct sales via the app and web platforms. Increase revenue per customer by developing new ancillary products, implementing effective marketing strategies, and optimizing digital merchandising. Develop and manage loyalty and CRM programs to foster customer engagement, retention, and repeat bookings. Oversee reputation management, media relations, internal and external communications, and CSR initiatives, including responses to disruptions and crises. Manage budgets and agency relationships, utilizing customer insights and tracking performance across brand, marketing, digital, ancillary, and loyalty metrics. Provide leadership and ensure direct reports are aligned with commercial objectives. Qualifications and Experience A Bachelor’s degree in marketing, digital media analytics, or a related field is required. A Master’s degree is preferred. At least 8 years of relevant industry experience, including a minimum of 5 years in a senior management role within a similar capacity. Work Type This is a full-time position.