Marketing Specialist

What the work is

We are looking for a professional marketing specialist to manage and market a brand in the restaurant sector, with proven practical experience in building and executing marketing campaigns that directly contribute to increasing sales, orders, and attracting customers. We are not looking for a theoretical marketer or someone whose role is limited to posting on social media, but rather an executive person capable of taking over the marketing file from sales and market analysis, innovating the idea and offer, to launching, managing, analyzing, and improving the campaign's results. Job Tasks: Preparing and executing an integrated marketing plan aimed at increasing sales and orders Managing paid advertising campaigns on TikTok, Snapchat, Instagram, and Google Creating marketing campaigns and offers and linking their results to actual sales Preparing content plans and supervising the production of visual and advertising content Managing and developing social media accounts Analyzing sales, customer behavior, and the performance of products and competitors Monitoring performance indicators such as ROAS, conversions, and customer acquisition cost Improving brand visibility on Google Maps, digital platforms, and delivery apps Preparing regular, clear reports on marketing and sales performance and proposing improvement measures Qualifications and Experience: At least 3 years of practical experience in digital marketing or Performance Marketing Proven experience in managing paid advertising campaigns Proficiency in analyzing campaign performance and linking advertising spend to sales Strong ability to create marketing ideas and turn them into executable and measurable campaigns Good knowledge of content creation, short videos, and advertisements Previous experience in marketing restaurants, cafes, or the food and beverage sector is highly preferred Job Benefits: Full-time Monthly salary of 5,500 – 8,000 Saudi Riyals, depending on experience and competence Incentives and bonuses linked to performance and achieving targets A large space to innovate and execute ideas and campaigns An opportunity to grow with the expansion of the brand and the group Required Information: Arabic CV Portfolio or samples of previous work Mentioning any previous experience in marketing restaurants and cafes The Portfolio and previous practical results will be among the most important criteria for selection among applicants, and a practical test may be conducted for candidates in the final stage